What You Need to Know When Hiring Your SEO Expert
Your website is the most important component of your online reputation establishment efforts. If you’re not represented accurately, you’ll miss on a tremendous opportunity to generate leads and increase your revenue in the long run.
Even the best of websites will fail in the absence of effective search engine optimization (SEO). SEO refers to a set of techniques used to bring a website to the top of the search engine results page (SERP) for keywords of interest.
Why is SEO so important? There are several key reasons. Nearly 75 percent of Internet users never scroll past the first search engine results page, a Search Engine Journal report from 2016 suggests. Search and email rank among the top two online activities. Almost 93 percent of all online experiences start with a search engine, and SEO leads have a 14.6 percent close rate (in comparison to 1.7 percent for traditional outbound advertising).
All of these numbers mean that you simply can’t ignore optimization and the long-term benefits that it brings to the table.
To make sure your website ranks among the top search results for keywords of preference, you have to find the best SEO expert. To accomplish the goal, you’ll have to do your homework and examine several offers side by side.
Check Out Their Website
The primary goal of SEO is to make websites visible. Thus, the website of an experienced SEO consultant should make it to the first positions on the SERP.
Start looking for the right professional on Google. If you can’t find their website, the chances are that they will be incapable of doing a good enough job on your project.
Look for local professionals who have enough experience and who have dealt with clients like you in the past. Niche expertise in the field can be quite beneficial. Such SEO experts recognize the specifics of the field, they’re familiar with the competition, and they have a pretty good idea about what it would take to get results.
The websites of SEO professionals should provide information about clients that they’ve worked for and the work that they’ve done. Go through the portfolio and if necessary – contact some of the former clients. Such communication will give you a better idea about the style and the ease of communication with the respective professional.