Ask about Their SEO Strategy
The second important factor to focus on is the strategy that the best SEO expert will utilize to enhance the ranking of your website.
It’s vital to understand the nature of SEO. There isn’t a strict set of techniques that can be applied to get results. An individual approach should be used, and this unique approach should focus on improving the quality of the website.
There’s no way to cheat the system. Some SEO professionals may rely on blackhat (illegal) SEO techniques. While these can deliver relatively fast results, they can also contribute to Google penalties.
Experienced SEO experts are familiar with the changes in the Google algorithm that took place over the past few years. They will put emphasis on the quality of your content, the user experience, the mobile design of your website and your online reputation. These elements should work together to enhance your website’s search engine ranking.
Know What the Red Flags are
Avoid SEO companies and professionals who promise a particular positioning or guarantee results.
Such an approach can work on people who don’t have any knowledge about optimization. The truth of the matter is that nobody has 100 percent understanding of Google’s ranking algorithm. Thus, SEO professionals who promise results are just misleading their clients.
Guaranteed results are one of the biggest red flags. Even experienced SEO experts who have been on the market for numerous years will refrain from making such promises. Anyone who says that Google hires them or that they have insider’s information is a liar.
Get Multiple Consultations
Most SEO agency will offer potential customers a free preliminary consultation. It’s a good idea to attend a few such sessions and to compare the information that you’ll get from different experts.
For a start, such an experience will give you a better idea about the communication style of a Vancouver SEO expert. If the person you’re talking to isn’t patient enough or capable of understanding your specific requirements, you should look for another service.
During such a preliminary consultation, an SEO professional should take a look at your website and comment on its strengths and weaknesses. You should get accurate information rather than general SEO suggestions. A person who can give you the details about what they plan to do will be capable of completing the project.
Proposal
Ask for a written proposal at the end of each consultation and compare the documents side by side. Your primary goal is to identify the best price to quality ratio.
Remember one final tip – it’s ok to call back and ask follow-up questions. The more information you have, the easier it will be to make the right decision about the future of your online project. Many companies and freelancers offer SEO services, but only a few have the skills to give you results. Take your time, do your research and you will come across the right offer.