Are you satisfied with your website’s traffic? If the answer is negative, the chances are that you haven’t put a lot of emphasis on search engine optimization (SEO) yet. SEO is a range of practices aimed at improving the search engine positioning of your website for keywords of preference. Hiring a professional SEO agency makes a lot of sense because such professional assistance will enable you to experience a wide range of benefits.
Important Facts and Figures about SEO
There are numerous reasons why you should invest in professional SEO. Before taking a look at the specific advantages, let’s explore some important statistics that shed light on the way in which optimization can be an effective marketing tool:
- Google gets over 63,000 searches per second – that’s a massive audience to expose to your message
- Search is the number one source of traffic for content websites, and it outperforms social media marketing by approximately 300 percent!
- The conversion rates from targeted search traffic are nearly 10 times higher in comparison to the results of social media marketing campaigns
- More than 90 percent of online experiences begin with a search and 75 percent of people will never scroll past the first page of search engine results
- SEO campaigns have a 14.6 percent close rate while traditional outbound campaigns come with a close rate of 1.7 percent
To sum it up, SEO is cost-effective and it gets the job done. If you have a relatively small budget but you want sensible results, chances are that optimizing your website will be your safest bet.
Bringing Targeted Traffic to Your Website
There’s a simple reason why SEO is so effective regarding lead generation and close rates.
Search brings targeted traffic to your website. These are people who have already expressed some interest in the topic by performing a Google search. As a result, the respective audience will be much easier to convert than a general crowd.
Working with the best SEO company in Vancouver, you will know how to choose the right keywords to target. These will be selected on the basis of industry specifics and the profile of your ideal buyer. Optimization experts will understand your goals and based on the information, they’ll come up with a sustainable strategy for better targeting.
The Competition is Already Doing SEO
If you are still hesitant about trying Premier SEO services, you should know that the competition is probably relying on such assistance already.
Doing SEO is especially important in highly competitive fields. Your online presence builds the reputation and the popularity of your brand. A message that isn’t visible will deprive you of a huge chance to establish yourself as one of the top authorities in the respective field.
Optimization assistance is cost-efficient enough for small companies and startups to afford it. This means that most market players already have their websites optimized. A failure to enhance the SEO of yours could cost you a lot in the long run.
You Can Outperform the Big Players
It doesn’t matter how big your company is for your online rankings to be excellent.
Internet and major search engines like Google have created a level playing field in every single industry. Those who have a solid strategy for content creation, crafting a top user experience and interacting with the audience on a regular basis will see a stellar outcome.
Even if you are a small player and you’re trying to compete against industry giants, website optimization will help you accomplish your goals.
The strategy is highly scalable. You can acquire a local, a national or even an international audience. You can create content on a regular basis for the purpose of enhancing your reputation. Giving your audience something valuable is the key to building a long-lasting relationship and ensuring loyalty.
A High Return on Investment
The final thing to keep in mind is that premium SEO services will produce a high return on investment (ROI).
Targeted website visitors can become customers quickly. If your service and product quality are high enough, you can establish a loyal clientele that will come back to your brand time and time again.
SEO delivers long-term results. The campaign you carry out right now will give you a chance to monetize the effort in the future. Thus, the ROI increases even further and maximizes the cost-efficiency of professional search optimization help.